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GTM and marketing · Bangalore · contract
A consumer app from Bureau that catches phishing links, dodgy messages and sketchy apps before someone taps them.
Favourite stat from the job so far: two in three people worldwide are sure they cannot be scammed, and one in four gets scammed every year.
Social media and content lead, India · Feb 2025 to present
I ran the India accounts for five ecosystems, and wrote market research for the leads at each of them.
Made the Touch Grass Podcast. Kept a content calendar going while still reacting to whatever the ecosystem did that week, and worked out which partner requests were actually worth a spotlight.
Growth and research · Jun 2023 to Jan 2025 · prev. Kana Labs
Two years on a Move DeFi stack: a DEX, perps, options and developer infrastructure. I did GTM and growth marketing across products that moved $10B+ in cumulative volume.
Ran product marketing for Operps, the options platform, and wrote its docs along with the rest of the suite. Also the DeFi Round-Up newsletter, a five-city India roadshow, and booths at Money Expo, Korea Blockchain Week and India Blockchain Week.
Podcast and community
Talking to people building in crypto, including the Aptos Corner and Touch Base series.
Community manager · contract
Events and guest socials in the hostels, and passing what guests said back to the people running them.
Social media manager, NFT infrastructure
Marketing for NFT infrastructure. Got a Beeple tweet for Creatorism 2023, and grew the Discord and the account from nothing across the US, Europe and APAC.
Marketing associate
Campaigns, an intern account, and partnerships with other Web3 companies.
Product writer and analyst · contract
Product writing for Metaverse-as-a-Service launches, plus the docs and partner comms.
Social media and community
Blogs, social, and the All Things Teen Discord, which went from nothing to 3,300 members.
Project trainee; project management and design
Studied app features for NEWJ. At Hunger Cycle it was the menu, the design, and reading a lot of customer feedback.
Founded and led the Delhi chapter of The Phoenix Guild, running technical workshops with the Ethereum Foundation, Starknet and Filecoin, and a five-day Web3 bootcamp in Dhaka with Women in Digital. Also hosted the first crypto meetup held on a train, for Shardeum, and volunteered at Devcon Bangkok.
Guru Gobind Singh Indraprastha University · New Delhi · CGPA 8.77